RED DEER, AB: Pure Life Carbon is pleased to announce the appointment of James Pettigrew, CPA, CA, ICD.D, to its Board of Directors. With over three decades of experience in financial leadership and advisory roles, James brings a wealth of knowledge to Pure Life Carbon, especially in supporting high-growth companies as they scale. A seasoned expert in corporate finance and governance, James has guided numerous organizations through complex financial transactions and growth phases, positioning them for long-term success.
Throughout his career, James has proven himself as an adept financial strategist and leader. Following his tenure with global accounting firms, James transitioned to a Chief Financial Officer role at one of western Canada’s marquee software companies where he provided finance leadership through a period of remarkable growth that culminated in a transformative recapitalization with a top-tier private equity firm.
James currently serves as a financial advisor and independent director, bringing strategic insight and governance expertise to a range of clients. His appointment to Pure Life Carbon’s Board underscores the company’s commitment to adding experienced financial and business advisors to guide its growth.
“James’ outstanding reputation and extensive experience working with leading multinational accounting firms, including “Big 4” firms across Canada, the United Kingdom, and beyond, will be an invaluable asset as Pure Life Carbon navigates accelerating growth and expansion into global markets,” explained Chris Paterson, Board Chair.
Pure Life Carbon is a private Canadian clean AgTech firm that has developed the first re-usable, carbon sequestering, soilless growing medium for the controlled environment agriculture market. The products utilize Advanced Carbon technology to solve problems for growers that were unsolvable in the past. Pure Life Carbon is among a high-performing group of global innovators and visionaries working to feed the populations of tomorrow while healing the environment. For more information on this and other products from PLC, visit www.purelifecarbon.com.
ABOUT PURE LIFE CARBON INC.
Pure Life Carbon is a private Canadian clean AgTech firm that has developed the first re-usable, carbon-sequestering, soilless growing medium for the controlled environment agriculture market. The products utilize Advanced Carbon technology to solve problems for growers that were unsolvable in the past. Pure Life Carbon is among a high-performing group of global innovators and visionaries working to feed the populations of tomorrow while healing the environment. For more information on this and other products from PLC, visit www.purelifecarbon.com.
For PLC Media Inquiries Contact:
Brad Fournier Phone: +1 (587) 797-4000 Email: info@purelifecarbon.com
For PLC Investment Inquiries Contact:
Ryan Rand Phone: +1 (587) 797-4000 Email: invest@purelifecarbon.com
