Company Divisions & Activities
Pure Life Carbon has three divisions, each with an independent function and process. These divisions feed each other and support PLC’s compounding business model.

Upstream
- Land Ownership
- Reforestation
- Sustainable Forestry Management
- Raw Material Supply
Downstream
- Advanced Carbon Production
- • Absolute Carbon
- • Charged Carbon
- Supporting Ecosystem Products
EICO
- Support & Transparent Auditing of Upstream and Downstream Divisions
- High-Quality Carbon Offsets
- Carbon Capture Marketplace

Complex Engineering Elegant Chemistry
Science is the lifeblood of both the Upstream and Downstream Divisions. From the specific and natural composition of the feedstock to the pyrolysis formulas and technology, or to the treatment processes for developing the various Advanced Carbons technologies, dynamic and cutting-edge engineering and chemistry make PLC’s purpose-built carbons a possibility.
Pure Life Upstream
Pure Life Carbon’s Upstream (PLUS) Division is focused on land ownership, reforestation, sustainable forestry management, and raw material manufacturing.
Land Ownership & Use
PLC’s commitment to land management starts with improving the environmental impact of the land selected for use compared to its historical purpose.
Reforestation is a key focus, helping us improve the local and global environment while creating a better home for native animals and plant species.
Bamboo introduction provides a responsible and manageable organic biomass that captures CO2e from the air and can be managed to prevent natural or unnatural forest fires from occurring.
Selective & Sustainable Farming
When bamboo naturally dies, all the CO2e captured during its life span is released back into the atmosphere, along with methane, due to natural degradation.
By selectively and sustainably farming, end-of-life and waste bamboo can be used for raw material production. This process permanently captures CO2e in physical form while preserving the natural function of the forest
Pure Life Downstream
PLC’s Downstream Division consists of manufacturing facilities creating Advanced Carbon Technologies (ACT) and supporting ecosystem products.
Feedstock
- Reforested Land
- • Improved use from previous purpose
- • Native plant species planted
- • Natural animal habitat maintained
- Selective Bamboo
- • Quick growing (Up to 12'' per day)
- > High volume CO2e capture
- • Specific chemistry
- • Specific physical cell structure
- Managed to reduce fire risk
- Selectively and sustainably farmed
- Socially responsible; high quality jobs
Outputs
- Advanced Carbon raw material
- Biofuels used for electricity and heat
- These are then used to power process equipment
- Reduced CO2e emissions compared to natural degradation process

Processing
The raw carbon material from upstream undergoes a dynamic patent pending manufacturing process to be transformed into Absolute and Charged Carbon products.

QA/QC & Sort
Raw material from upstream is sorted and run through an extensive quality process.
Treatments
Raw material is transferred to patent-pending treatment system where it undergoes various cleaning, wet treatments, and stabilization processes.

Drying
Finished product is dried to required moisture levels and then stored for final inspection and packaging.

Final QA/QC
The final stage in the downstream process is a rigorous final QA/QC before heading to packaging. Each lot and batch is issued a Certificate of Analysis.
Environmental Impact & Carbon Offset
EICO has been developed to realize and bring to market PLC’s carbon removals and offsets generated through operational activities and product lifecycle.
EICO will also advise PLC’s Upstream and Downstream Divisions to maximize the company’s Environmental and Social initiatives and minimize its carbon footprint through its entire value chain.
Decarbonization Pathway
Sustainable Forestry
- Existing carbon frameworks and protocols for reforestation, afforestation, and selective forestry management
- Applicable to Upstream division
- In process
End-of-Life Advanced Carbon Uses
- Existing carbon frameworks and protocols for waste-to-carbon and soil amendments
- Applicable to Upstream & Downstream divisions
- In process
Peat Displacement
- New carbon frameworks and protocols to be developed with industry partners, led by Viresco Solutions
- Phase 1 –establish a baseline for peat displacement
- Phase 2 –develop re-use framework for PLC’s products
- In process
Coco Coir & Stone Wool Displacement
- New carbon frameworks and protocols to be developed with industry partners and led by Viresco Solutions
- In discovery
Massive Potential
The survivability of PLC’s Advanced Carbons, combined with their ability to displace high GHG emitting legacy products create stackable, nature-based, carbon pathways. When layered upon PLC’s entire value chain, the pathways become repeatable and compounding.
