About Us

Purpose

Pure Life Carbon was founded with the intent to help feed a growing global population, while reducing Greenhouse Gas emissions, waste, and agricultural pollution. We are committed to improving modern farming practices while protecting the environment.

Mission

Our mission is to create technologies that will protect the environment, reduce the impact of global warming, and to support premium crop growth and production.

Vision

To provide a sustainable global food production ecosystem that will play a significant role in ending world hunger and protecting the Earth’s environment.

Our story

Pure Life Carbon was formed with the mission to increase crop yields, grow cleaner and healthier foods, and to make the agriculture industry more sustainable.

Pure Life Carbon has done so by developing a line of environmentally beneficial products for use in horticulture, open field agriculture, turf management, landscaping, and livestock feed.

Pure Life’s flagship product is Charged Carbon, the world’s first and only Carbon Negative, Zero Waste grow medium for the horticulture industry. The Company’s groundbreaking research, completed with Lethbridge College in Alberta, Canada, has resulted in the ideal formulation for Charged Carbon to be utilized as a stand alone grow media.

Pure Life Carbon products act like a battery, storing water, nutrients, air, and probiotics that power plant growth. They also reduce impacts from pesticides, herbicides, heavy metals, and other contaminants. Acting as a natural algicide and pest deterrent, our products help plants grown in them focus on growth rather than environmental defense.

Pure Life Carbon is an environmentally responsible company that focuses on providing renewable and sustainable solutions that meet the world’s growing need for agricultural advancements and productivity. We are among a high-performing group of global innovators and visionaries working to feed the world of tomorrow.

Our team

Ryan Rand

Chief Executive Officer, Director


Ryan is an experienced operations and project management professional whose military background and competitive spirit have taught him the value of teamwork and leadership. His work in the global energy industry and as a serial entrepreneur gives him the experience needed to guide companies from development through to the growth stages. Ryan’s passion for the environment and awareness of the growing need for healthy, locally produced food fuel his goal of building Pure Life Carbon into a business that he hopes will play a significant role in positively affecting climate change and food security.

Daniel Ronald

Chief Technology Officer, Director


Daniel is the Grow Medium Guru at Pure Life Carbon Inc., having co-founded the company after years of work co-developing a new type of material now known as Advanced Carbon. Daniel is a natural inventor who began developing his own products for sustainable food production as CEO of his own company from 2013 onward. It was that foundational work that helped lead to development of Pure Life Carbon’s core intellectual property. Today, Daniel leads PLC’s R&D efforts, working with Lethbridge College and Innotech Alberta.

 

Bettina Pierre-Gilles

CFO, Director


Bettina is an experienced director and executive with 23+ years of financial, commercial and business development experience at the CFO level. Bettina is very experienced with Audit Committee, Governance Committee active participation, and focuses on collaboratively working with fellow board members and co-workers to provide effective partnership and strategic leadership guidance to the Management team in order for them to succeed in their daily management of the corporation. Bettina has acquired extensive experience in cross-border Mergers & Acquisitions, including work on transactions in China, India, Asia, the Middle East, the former Soviet Union, Africa, South America, Europe and North America. Bettina is Co-Chair of the Western Canada Chapter of Women Corporate Directors (WCD), a member of the Institute for Corporate Directors (ICD) and the Forté Foundation and the Toigo Foundation.

 

 

Fred Munn

Vice President of Business & Governance, Director


Fred is a former banker by trade and held senior positions at ATB Financial for over 17 years before starting his entrepreneurial journey. Now a successful serial entrepreneur, Fred focuses on creating exceptional client experiences and loyalty in competitive markets. Along with his duties as VP, Business & Governance for Pure Life Carbon, Fred co-owns Charity Solutions Inc., assisting charities and non-profit organizations across Western Canada. He also sits on the National Board for the Canadian Security Association (CANASA), which provides leadership to its Canadian membership of security professionals.

 

 

Hadi Feltham

Vice President of Business Development


Hadi has 25 years of sales training and business management experience, focusing on alternative agriculture methods, construction, and retail environments. Hadi is passionate about sustainability and has extensive public speaking experience in the financial, technology, and cannabis industries. As President and Owner of SQFT Grow Systems Incorporated, Hadi helps businesses with sustainability and facility risk management when growing quality, affordable and clean products. With four-years sitting on the Crossfield town council, Hadi is responsible for many sustainability initiatives such as a significant community garden for local residences and promoting healthy living.

Douglas Peterson

Chief Legal Officer


Douglas has over 20 years of experience working on international business transactions. His law expertise has been primarily focused on international and regulatory matters, including commercial law, intellectual property law, and international finance and trade. As an integral member of the Pure Life Carbon team, Douglas oversees all the legal affairs for the organization. Douglas is a member of the Alberta Law Society, speaks Japanese, and is a PhD candidate in the Faculty of Law of the University of Niigata in Japan. He currently sits as a director and general counsel for several environmental, manufacturing, and technology companies, and is an instructor at the University of Alberta School of Business and the University of Alberta Faculty of Law.

 

 

Mark Starratt

Board Chair


After 25 years in the financial services industry, Mark retired from the wealth management industry in December 2018. Prior to that he had worked as a Partner, Director Wealth Management and Portfolio Manager with Richardson GMP Ltd. Mark was also First Vice President with a major bank-owned brokerage firm for more than a decade. Outside of work, Mark served on the Board of Governors at the University of Calgary and was Vice Chair of the Investment Committee and member of the Executive Committee in 2016. Mark recently completed a four-year term as a Director of the Paralympic Foundation of Canada and currently sits on both the Calgary Rotary Clubs Foundation and the Dean’s Advisory Board of the Cumming School of Medicine. In April 2013, Mark and his wife Jennifer formed The Starratt Family Foundation to advance neuromuscular disease education and research and to help improve accessibility for those with disabilities.

Gord Anderson

Director


Gord has over 30 years financial services experience with his last role as President of Cidel Trust Company, a national trust company and asset management firm. Other senior positions with CIBC and RBC included senior leadership, corporate strategy, corporate services, governance, sales management, investment management, fiduciary services, philanthropic planning, cross border structuring, risk management, and training and development.

Gord serves on several for profit and not for profit boards and is currently Chapter Chair for YPO Gold Alberta. Gord is a Chartered Financial Analyst (CFA),  Trust and Estate Practitioner (TEP),  Family Enterprise Advisor (FEA), and Corporate Director (ICD.D).

 

Jim Hole

Director, Horticulture Advisor


Jim is a well-known and knowledgeable Alberta horticulturist. He is ardent about plants, the environment and business. As the founder and former co-owner of Hole’s Greenhouses Ltd., explaining what makes plants tick is Jim’s specialty. Jim is also the VP of cultivation with Atlas Biotechnologies, a licensed producer of medicinal cannabis. The entire facility is dedicated to 

‘Controlled Environment Cannabis,’ where every parameter—from growing to curing and processing—is tightly controlled. Jim has a Bachelor of Science degree in Agriculture from the University of Alberta, is a Certified Professional Agrologist, a Certified Professional Horticulturist with the American Society for Horticultural Science, and a Certified Arborist.

 

Nick Savidov

Scientific Advisor


Dr. Nick Savidov is the Senior Research Scientist and CCA NSERC Aquaponics Project Lead, and a trusted advisor to Pure Life Global. He is an internationally recognized expert in integrated food production systems, such as aquaponics and agro-ecology. A plant physiologist and biochemist, Dr. Savidov trained at some of the world’s most respected institutions for science and agriculture, including Russian State Agricultural University, Ben-Gurion University of the Negev, and the University of Alberta. Dr. Savidov has a long history of published papers, grants and patents related to his work. His experience includes greenhouse crop production such as drip irrigation, Deep Flow Technique, Nutrient Film Technique, and aeroponics.