FOR IMMEDIATE RELEASE
April 6, 2023
PURE LIFE CARBON APPOINTS WELL-KNOWN AGRONOMIST, CHRIS PATERSON TO ITS BOARD OF DIRECTORS
RED DEER, AB: Pure Life Carbon is pleased to welcome Chris Paterson as its newest Board Member. Chris grew up farming and has been working with Agronomy, AgTech, and AgriBusiness for the past 30 years. Since acquiring his degree in Agronomy from the University of Saskatchewan, he has held leadership roles in Ag Retail, Ag Consulting, and Tech Development with global fertilizer and crop protection firms.
Chris studies major disruptions in the AgriFood industry including deglobalization, emergence of new tech, emission reduction mandates, food scarcity and security, cost of capital, urbanization, and more. He then focuses on the intersection between strategy and new technologies, and has successfully leveraged his knowledge of agronomy, farming, and AgriBusiness to help create and capture new value streams with several companies, both large, and small.
Currently, Chris is a partner with Tall Grass Ventures, focused on seed stage agrifood ventures, and has been a long-term angel investor in AgTech. He plays an active role with several companies where he serves as a board member, and volunteers a lot of his time formally mentoring early stage AgTech companies through several accelerator programs and innovation events.
“Chris will be an incredibly valuable addition to our board, and we are excited to have him join us,” said Mark Starratt, Pure Life Carbon’s Board Chair. “His extensive experience in the industry will help accelerate the growth of our global AgTech company, equipping growers around the world with our sustainable grow mediums.”
Pure Life Carbon is a private Canadian clean AgTech firm that has developed the first re-usable, carbon sequestering, soilless growing medium for the controlled environment agriculture market. Our products utilize Advanced Carbon technology to solve problems for growers that were unsolvable in the past. Pure Life Carbon is among a high-performing group of global innovators and visionaries working to feed the populations of tomorrow while healing the environment.
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