May 13, 2020 – Red Deer, Alberta – Pure Life Carbon Inc. is pleased to announce the Canadian Food Inspection Agency has certified the Company’s Absolute Carbon and Charged Carbon products for sale in Canada. 

Absolute Carbon is an enhanced type of biochar that is used primarily as a supplement to increase the fertility of soil in farm fields, or for soil blends in a greenhouse environment. For example, Absolute Carbon can be blended with peat to improve plant hardiness and crop yields.

Charged Carbon is a much more advanced product. It is the world’s first standalone, soilless grow medium based on biochar, and is infused with nutrients designed to greatly enhance plant growth. Several independent studies, including a five-year research project at Lethbridge College, have shown Charged Carbon can both increase the yield per crop and also shorten the crop cycle for fruit, vegetables and cannabis. 

In a similar study at an Alberta-based hydroponic cannabis grower the use of Charged Carbon was found to increase annual crop yields per plant by 13 per cent over crops grown in Rockwool.

However, any biochar-related product must be certified by the Canadian Food Inspection Agency (CFIA) before it can be blended with soil for the purpose of food production. 

“This now opens the door for commercialization of this revolutionary new product,” said Pure Life Carbon CEO Ryan Rand. “For example, we have signed Letters of Intent with companies that want to buy our product, but we were unable to move forward until this certification process was complete. We certainly appreciate the CFIA’s diligent work in moving our application forward.”

PLC CTO Daniel Ronald says the Company’s primary target market is in the horticultural sector, selling a standalone, soilless grow medium for fruit, vegetable, ornamental plant and cannabis producers. CFIA approval was not legally required for these types of sales, but Ronald says certification is an important step nonetheless.

“Our clients in the horticultural industry take their customer safety very seriously, so gaining certification means our products satisfy internal QA/QC requirements for medically focused producers and growers are far more likely to buy the product, knowing it has gone through rigorous inspection by the CFIA,” Ronald explained.

The Company is currently raising funds for a $5 million production plant in Red Deer, Alberta, after which direct sales will begin to several producers who have already entered into Letters of Intent for a supply agreement. 

About Pure Life Carbon Inc.

Pure Life Carbon is an Agricultural Technology company based in Red Deer, Alberta. The company designs innovative products based on its Enhanced Biochar technology, including the first standalone, soilless grow medium for greenhouse and indoor hydroponic growing operations.

The company’s mission is to increase crop yields while reducing the impact of agricultural pollution, and specifically combatting the effects of global climate change. The company is currently raising funds to build its first commercial scale production plant in the Province of Alberta.

Disclaimer for Forward-Looking Information 

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the Company’s future business plans and other matters. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Often, but not always, forward-looking statements and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. Readers are urged to consider these factors carefully in evaluating the forward-looking statements contained in this news release and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. These forward-looking statements are made as of the date hereof and the Company disclaims any intent or obligation to update publicly any forward-looking statements, whether as a result of new information, future events or results or otherwise, except as required by applicable securities laws. 

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